Kate Moss Stars In Rag & Bone’s First Ever Campaign

Rag & Bone is proving you actually CAN go back home, and is opening its first London store location.
David Neville and Marcus Wainwright, both Londoners by birth, will open the doors on their new location in Chelsea this Thursday, WWD is reporting. In another first for the brand, R&B shot its first-ever print campaign, which features Kate Moss. If you’re going to do an ad, go big or go home, we say. Kate’s a perfect fit for the brand, and now we want to wear a white tee and black leather shorts with a leather trench, even if we know we will never, ever look like that. The spot, shot by Craig McDean, “wasn’t in a studio; it was just them on a derelict London street — Kate with minimal makeup, and Craig with a handheld camera and natural light,” Wainwright told the trade.