Joel Kinnaman new face of H&M

Joel Kinnaman is the new face of H&M‘s menswear line and his campaign images have been released!

The 32-year-old The Killing actor will be featured in the fall campaign shot by famed video director Jonas Åkerlund. The new H&M collection video will be released October 5.

“H&M makes it easy for a guy to look great every single day and create a personal style,” Joel said. “Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season.”