The three-time champion of the French Open (between 1997-2001) appears in the company's new ads, some of which were shot in black and white.
When the choice was announced by the brand behind the crocodile logo, the tennis player described the French Open and Lacoste as being part of his childhood dreams, now "become reality."
Kuerten, nicknamed "Guga," is also involved with an institute designed to help disabled and underprivileged children take part in sports activities.
|Behind the Scenes in Paris with tennis legend Gustavo Kuerten and Lacoste Creative Director Felipe Oliveira Baptista at Paris’ historic Ecole des Beaux Arts.|
The Brazilian tennis champion,"Guga", shares with Lacoste a very special link with French Open "Roland Garros". "When I was young, Roland Garros and Lacoste were part of my dreams. Today I live this spectacular reality, it's another magic lifetime experience" said Gustavo Kuerten, who perfectly embodies Lacoste's brand values of relaxed elegance, style and "joie de vivre".