"I'm excited about my bodywear ad featuring in this year's Super Bowl," Beckham explained in a release. "Like every fan, I'm looking forward to Super Bowl Sunday."
As well as unveiling its new commercial for David Beckham Bodywear ahead of the February 5 Super Bowl XLVI American football game, H&M revealed plans January 30 to hand paint a full body-length image of the footballer in New York.
The Swedish retailer has secured a large space on 8th Avenue & 34th Street in the Big Apple, where a full body-length image of Beckham modeling his line will be painted in time for the Super Bowl weekend.
Designer Victoria Beckham has offered her approval of husband David's new H&M underwear collection, which will be unveiled to selected members of the press today - with the football star himself in attendance. The official launch will take place tomorrow, when the line will go on sale to the public.
"Very excited about David's #Beckhamforhm bodywear launch in London!" she tweeted last night.