The lifestyle company TOM TAILOR is set to introduce a new line of women's day and nightwear under the name of TOM TAILOR Bodywear in July 2012. The licence has been awarded to Atlas Design GmbH, a company specialising in fashion accessories and based in Düsseldorf.
By extending the scope of the licence portfolio, TOM TAILOR is strengthening its brand range and increasing it to a total of 20 licence product groups.
The line of women's day and nightwear was developed in close cooperation with Atlas Design. The new line combines all TOM TAILOR brand values, which stand for casual and authentic attire. The TOM TAILOR Bodywear autumn/winter 2012 collection includes four underwear and eight nightwear ranges. In addition to these, there will also be a basic underwear and nightwear range in a casual feminine look. The new collection is marked by casual styles, comfort, subtle details and a hint of nostalgia. The day-wear patterns range from playful mille-fleur and checks to fine stripes on bras, shirts and underwear. The colours are primarily grey, blue and berry shades, which are complimented by pink.
TOM TAILOR brand- Bodywear is scheduled to go on sale in January 2012. The autumn/winter fashion collection is due to be delivered in three stages, starting in July 2012. Customers can purchase the new line of women's day and nightwear from retailers, our own retail stores and in the TOM TAILOR e-shop.