Goodbye To "Twenty8Twelve London" - Sienna and Savannah Miller
The sisters gave no reason for their departure other than the desire to explore “new pastures,” whatever that means. Women’s Wear Daily reports that the brand will continue under the leadership of its current creative team. When that team presents its fall collection at the end of February, the line will be called Twenty8Twelve London instead of Twenty8Twelve by s. miller.
As far as we can tell it’s an amicable split — and one the creative team notes won’t really change that much on the design front. Nish Soneji, the brand’s managing director, told WWD that the sister’s involvement in the brand “came much more from the product perspective” than anything else. Not that that wasn’t valuable.
“We’ve had a great partnership with the Miller sisters. From the beginning, our mission was to create a contemporary label with its own identity and strong directional design, as well as an emphasis on quality, cut and finishing. That vision, along with the uniquely British style the collection has become known for, will continue under the direction of the Twenty8Twelve design team,” Soneji said.
So what can you expect from the brand without the Miller sisters? Soneji says he wants to open up a store in New York City and fold e-commerce into the mix by the end of the year. Whether he’ll be able to do that without the help of a pair of celebrity sisters, remains to be seen.