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'Huge tweeter' Brad Goreski joins Kate Spade as brand stylist

WWD reports December 29 that Stylist Brad Goreski's new role will also involve working with Kate Spade creative director Deborah Lloyd on styling fashion shows, campaigns and e-commerce shoots.

While the label is best known for its handbags, its expansion into ready-to-wear in 2009 put it on the path to becoming a lifestyle brand.
Goreski says his goal is to transport the "Kate Spade girl to the next level," while remaining faithful to the company's vibrant aesthetic and "exuberance".
Goreski says his goal is to transport the "Kate Spade girl to the next level," while remaining faithful to the company's vibrant aesthetic and "exuberance".
Goreski, also plans to increase involvement with consumers online.

"I'm a huge tweeter. I use it as my way to really interact with people, and part of my job will be collaborating  in all areas of social media to get people involved and more excited about the brand," Goreski explained.
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